AEON in-depth
I wrote briefly about The Big Four eikaiwa a while ago, but now that I’ve been here for a while and I’ve talked to different teachers, it’s time to be a bit more in-depth. These aren’t going to be the be-all-and-end-all descriptions of eikaiwa but hopefully they’ll give you a bit more info.
First up then is AEON. They are small, but big enough to throw around some advertising – mainly on trains but occassionally on late-night TV. I always find it amusing to see three or four eikaiwa posters next to each other on trains. They usually are NOVA (of course), AEON and ECC.
AEON however, takes a slightly different approach in its ads. NOVA or ECC always show blonde-haired women in their instructor roles. AEON on the other hand, has many posters of Japanese men and women.
Some of these are meant to depict satisfied customers (One train poster shows a young woman saying “I want a fast car, I want a expensive handbag, but most of all I want to succeed at English!”) but apparently many of these poster models are meant to depict instructors too.
Yes, AEON actually hires Japanese people to teach English. The Japanese instructors teach very low-level students, so that if necessary, explanations in Japanese can be made. After the students are deemed capable enough, they are then moved onto foreign native English speakers.
One Japanese AEON employee tells me that there are 4 Japanese instructors at her branch (a few are part-time) and the rest are foreigners (who are all full-time. No part-time foreign instructors are hired at AEON).
The foreigners that are hired by AEON are offered accommodation and if they accept, then rent is paid for, up to a certain amount. The difference and any utility bills must be paid for by the tenant.
AEON branches are not very visible. There are no big, illuminated signs everywhere and are quite often hidden away in some empty space in an office building or shopping mall. They are usually located near a train station though.
AEON is one of the eikaiwa that does allow fraternisation (that is, drinking and socialising) with paying students outside of school hours. As far as I can tell though, it is not expected of instructors to socialise.
Overall, after drilling many AEON friends, there have been few complaints about the company. The foreigners like the working conditions and the offer of rent being partly paid for, while the Japanese employees like the option of working part-time or full-time.
The only complaint I have heard is that training for some things like Kids Classes takes too long and requires the instructor to go on a kind of camp where social life is apprently inhibated. Other eikaiwa like NOVA seem to complete all their training in a day and during work hours. Oh well.


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